Sun 22 Apr 2007 (13:25)
Twitter manhat. Just had brunc…
Posted by under day-to-day
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Sun 15 Apr 2007 (21:07)
integrating social philanthropy with the internet
Posted by smalrus under corporate social responsibility thesis, day-to-day
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A friend of mine had this “i’m” symbol located next to her screenname in Windows Live Messenger. I’m not going to get into this too much right now, but it was an interesting way for internet companies to integrate themselves into the corporate social philanthropy market, by donating an unlimited amount of money to various causes. Microsoft integrates its causes through the utilization of a simple code in the user’s screenname and allows the user to align him/herself with the cause to which s/he feels most sympathetic. Nine different causes ranging from stopglobalwarming.org, Susan G. Komen for the Cure, UNICEF, or the National Multiple Sclerosis Society, donates an unspecified portion of advertisement revenue each time one sends an IM.
I’m not sure how much will be donated, or how effective the campaign will be, however it seems to fit within the advertising means by which Project (RED) functions, where the corporations are able to appeal to users through normal consumption methods (in this case instant messaging) and send donations on their behalf. It will be interesting to see what the outcome of this campaign will be and how long the campaign will even run.
Tue 10 Apr 2007 (15:19)
Twitter from sbux67. Giving b….
Posted by under day-to-day
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