Wed 6 Aug 2008 (19:20)
The non-altruistic case for local produce
Posted by smalrus under day-to-day
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NYT: Supermarket Chains Narrow Their Sights
I find this article to be humourous. It’s as if they are portraying supermarkets as altruistic to the local produce farmers.
In my opinion, the fact of the matter is that their research toward consumer attitudes hasn’t changed perceptions toward local and/or produce. The Hannaford Brothers’s research isn’t really demonstrating anything different from what anybody’s been saying for years about local produce and why farmer’s markets are always a mainstay.
Stores like Trader Joes and Whole Foods have done well, but they really haven’t been disruptive to the produce markets, as many consumers are still acting price consciously (particularly given the current economic climate).
The key to local produce lies in three key words in the article: “soaring transportation costs.”
Many of those chain stores have had to reverse the trends of globalization in the face of rising oil costs and transportation by localizing supply chains. (For example, see what Procter & Gamble has had to face with rising fuel costs:)
This means it’s all good for supermarkets, possibly iffy for the Farmers’ markets. But then, who cares? Farmers’ markets are places for local produce to be sold and if they’re getting sold in the mainstream, they don’t care. This is a by-product of the years of ridiculous farm subsidies contributing to the collapse of the Doha round.
The winners: farmers. The loser: globalization.

